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What is Lugat Coffee?
Written by Alice
Reading time 4 minDiscover Lugat, MaxiCoffee’s signature brand, where specialty coffee meets accessibility, quality, and passion. From locally roasted beans to ethically sourced origins, Lugat invites coffee lovers of all tastes to savour every moment, whether mild and comforting or bold and adventurous.
Lugat’s philosophy
Lugat coffee and MaxiCoffee
Lugat is one of MaxiCoffee’s signature brands, alongside Pérléo and Green Lion Coffee. Lugat was created to share the richness of specialty coffee with a wider audience, without pretension, without complexity, but with a real passion for quality beans and ethical sourcing. You don’t need to master the science of coffee to appreciate Lugat.
Rooted within the MaxiCoffee community, Lugat embodies the same ambition: to make specialty coffee part of everyday life, not just a niche hobby.
Lugat’s vision of coffee
Specialty coffee is a rich and fascinating world: origins, terroirs, fermentation methods, varieties… But Lugat believes one thing matters above all: taste.
Every coffee lover can find a place here.
Those who enjoy gentle, comforting flavours will find warm, smooth coffees made for slow moments.
Fans of intensity can choose bold, structured and powerful blends.
Curious drinkers can explore fruity, adventurous or surprising profiles that awaken the senses.
Lugat doesn’t simplify coffee, it makes it easier to understand and appreciate. Behind each blend or single-origin coffee lies precise craftsmanship that speaks both to newcomers and to experienced coffee lovers.
Lugat’s expertise
Local roasting
All Lugat coffee is roasted locally in the South of France, in small batches, by a team of dedicated roasters. This hands-on approach ensures optimal freshness, a core value for the brand, and a major difference compared to supermarket coffee.
Each coffee is roasted according to a tailored profile, determined by:
- bean density
- moisture level
- the bean’s natural aromatic potential
The goal: to highlight its character, whether chocolaty, fruity, floral or spicy. Aromatic diversity is always at the forefront of Lugat coffee. Freshness and precision are the foundations of Lugat’s roasting philosophy.
High quality standards
Behind Lugat coffee is a team of dedicated roasters who monitor every detail. All coffees are processed in France with rigorous standards at each stage. Each batch is cupped (tasted) to ensure consistency and optimal aromatic expression. Lugat uses the standards of the Specialty Coffee Association (SCA), selecting only coffees scoring 80/100 or higher, the official definition of specialty coffee.
These evaluations are carried out using professional criteria by Q-Graders, experts certified by the Coffee Quality Institute (CQI), recognised for their ability to assess coffee quality with objectivity and precision.
This demanding approach guarantees that every Lugat coffee meets the high expectations of both casual drinkers and specialty enthusiasts.
Committed sourcing with MaxiCoffee Sourcing
Lugat’s sourcing philosophy is guided by the ethical and sustainable charter of MaxiCoffee Sourcing, a dedicated team that works directly with coffee producers around the world. The aim is to build lasting relationships based on transparency, respect and excellence.
Rather than focusing on price, each coffee is selected for what it represents: a terroir, expertise, and human story. Traceability is at the heart of this initiative, with each bean tracked from farm to cup, and each batch highlighting the work of producers committed to sustainable practices.
The Lugat coffee sourcing process is based on four pillars
Traceability
Each coffee can be traced from the farm to the cup, with complete transparency regarding origin, altitude, and processing. This highlights the work of the producers and helps consumers understand what they are tasting.
Humanity
Partnerships with producers are long-term, based on trust and mutual progress, ensuring stable livelihoods and continuous improvement of coffee quality.
Environment
Producers are chosen for their sustainable practices, such as agroforestry or organic farming, helping preserve coffee ecosystems.
Community Support
Lugat works with producers who invest in their communities. Many partner farms invest in local projects such as education, healthcare or housing, creating a broader positive impact.
Lugat: coffee beans for every taste
Lugat’s range is designed to be both accessible and diverse. The range is rich, approachable and designed to match all preferences and brewing habits.
Whether you enjoy sweet, bold, fruity or daring coffees, Lugat provides unique profiles crafted with the same high standards and passion for flavour.
The Timeless selection
Balanced, approachable coffees ideal for everyday use. These blends and origins offer reliable pleasure, making them perfect for those discovering specialty coffee.
The Grand Crus
Exceptional coffees from the world’s finest terroirs. These slow-roasted gems showcase deep, complex aromas and are ideal for those seeking a high-end tasting experience.
The Experimentals
Ultra-limited micro-lots, often with experimental processing methods or rare varietals. These coffees offer surprising and adventurous flavour profiles. Perfect for the curious drinker. “Bring a little extraordinary to your everyday!”
With Lugat, specialty coffee becomes an experience that is both meaningful and delicious. Each Lugat coffee is an invitation to slow down, savour and enjoy the moment. If you want to discover MaxiCoffee’s full range of coffees, discover our other brands on our website.
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